Make better decisions with real-time in-store insights
Understand what's happening across your stores with real-time field data. Roamler collects and analyses your field data to help you identify opportunities and act where it matters most.
Understand what's happening across your stores with real-time field data. Roamler collects and analyses your field data to help you identify opportunities and act where it matters most.
Products go out of stock, displays aren't installed, promotions aren't executed as planned and competitor activity evolves constantly.
Without reliable field data, it's difficult to know where to focus your efforts.
Are your products available when customers want to buy them? Measure on-shelf availability, out-of-stock rates by SKU and presence rates to identify where availability is impacting sales.
Track numeric distribution, weighted distribution and new listings to understand where your products are present, and where growth opportunities remain.
Are your campaigns executed consistently across every retailer? Verify displays, POS materials and promotional compliance across your network.
Monitor shelf prices, promotional pricing, facings, shelf positioning and planogram compliance to ensure execution meets your standards.
Benchmark your execution against competitors by comparing pricing, visibility, promotional activity and share of shelf.
Understand trends across retailers, channels and regions to identify strengths, weaknesses and new commercial opportunities.
Collecting data is only the first step. Roamler transforms millions of field observations into structured insights that help you identify issues, benchmark performance and prioritise your next actions.
In-Store Insights can cover a full range of retail execution KPIs: product availability and out-of-stock rate, numeric distribution by SKU, share of shelf, planogram compliance, promotional display installation, price and price label accuracy, and competitor activity. Every data point is photo-verified and delivered through a structured reporting dashboard within days of each visit.
Results are typically available within 24 to 72 hours of a visit. Every submission goes through Roamler's quality control review before it reaches the client — so what you receive is validated, usable data, not raw field submissions requiring additional filtering.
An internal field team can only cover the stores on its route, at the frequency its headcount allows. In-Store Insights deploys structured store visits across any retail network — including formats and geographies outside the standard field team route — without adding fixed headcount. It also produces unbiased, photo-verified data, whereas internal team reports can be subject to inconsistency across reps.
Yes. Store visits can be structured to capture competitor pricing, share of shelf, promotional activity, and distribution presence alongside the brand's own KPIs — providing real-time competitive intelligence that no panel or POS data source can match.
